2 Reasons to Invest in Social Marketing

Social media is much popular in this era. It has about 2.5 billion users and generates $43 billion revenue from ads. All of us are spending around 3 to 5 hours daily on social networks and more than it on weekends. This trend is rising day by day. If you own a business, then social media campaign is the best choice spread your business. If we talk about social media campaign, Facebook is the biggest name in the market. There are many other platforms to advertise but Facebook will give a huge boom to your business. I have rounded up the 2 reasons to invest in social marketing.

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2 Reasons to Invest in Social Marketing:

Promote your Business:

If you are looking for huge demand of your products then you should launch a paid campaign on social media. If you ever noticed on your Facebook Home, you will see some sponsored posts in the middle of the page or on extreme right. Many people use to visit/click on those ads. If your ads are attractive, I am sure you will get 100% output with those ads. Don’t go for long paths such as organic search. Organic search is a good way to promote your business but it can take couple of months to give you a boom. Just launch a paid campaign and you will see its result in few days. I have seen many businesses doing social marketing.

One of my friend is running a restaurant in Istanbul. Two years ago, He started that restaurant and in few months he decided to close that business due to loss. He lost around $15000 in that business. I asked him to launch some paid ads on social media and other networks. I convinced him to stay calm and go for it. We launched our ads on Google, Facebook and some video ads on YouTube. It took only 20 days to get his business back on the track.

Your Target:

When you are creating a paid campaign on social media, you will be asked to choose your target country/audience. This is the area where you have to think, what is your content? who will get attracted with that content? who will dislike your content? Here you have to decide your target audience on the basis of age, gender, region and career.

In past people use to post ads in newspapers to get their business popular but that trend is gone off. Now people are moving towards social media.Today, people are advertising on social platforms to get more clicks and views on their websites. I have seen lot of ads spreading negativity in the world. No doubt there are some positive ads but the problem is that what message you are giving with a negative ad. Internet is the thing which is being used by people of every age, which includes kids,old and young people. Advertisers should think about it before posting ads on social platforms.